AI-driven strategic decision-making on innovation: Scalable, ethical approaches and AI agents for startups

Chinnaraju, Arunraju (2025) AI-driven strategic decision-making on innovation: Scalable, ethical approaches and AI agents for startups. World Journal of Advanced Research and Reviews, 25 (2). pp. 2219-2248. ISSN 2581-9615

The integration of Artificial Intelligence (AI) into strategic decision-making is transforming business landscapes, offering startups unprecedented opportunities to scale, optimize operations, and drive innovation. While AI adoption is well-documented in large enterprises, startups often face unique challenges, including limited financial and technical resources, ethical concerns, and the need for adaptable frameworks. This article bridges the gap by presenting a scalable AI adoption model tailored for startups, outlining resource-efficient strategies, and emphasizing ethical governance to ensure responsible AI deployment. Key AI applications such as predictive analytics, dynamic pricing, and AI-powered market intelligence are examined to illustrate their impact on business growth and competitive positioning. Additionally, the role of AI-driven decision-support systems and autonomous AI agents in facilitating agile and data-driven decision-making is explored. The article also delves into emerging AI trends, including quantum computing, real-time AI optimization, and autonomous decision-making systems, which will redefine startup scalability in the near future. By addressing the technical, strategic, and ethical dimensions of AI adoption, this research provides startups with a robust framework to harness AI for sustainable growth and competitive advantage in an increasingly AI-driven economy.