Diversity of processed food MSMES in Luwuk sub-district, Banggai Regency, Indonesia

Ladonu, Moh. Ilham and Imran, Supriyo and Rauf, Asda (2025) Diversity of processed food MSMES in Luwuk sub-district, Banggai Regency, Indonesia. World Journal of Advanced Research and Reviews, 25 (2). pp. 1993-1998. ISSN 2581-9615

The objective of this study was to examine the prevalence, diversity, and characteristics of Processed Food micro, small, and medium-sized enterprises (MSMEs) in Luwuk Subdistrict, as well as their cost structure, marketing strategies, revenue generation, and business viability. This research is a descriptive qualitative study. The data for this study were collected through interviews and the examination of relevant documentation. Subsequently, the data collected is subjected to descriptive analysis. In light of the findings presented it can be concluded that Luwuk District has three Processed Foods MSMEs, namely Saluan Coffee, Wahyu Chips, and Aulia Food Chips. Saluan Coffee is classified as a small business, whereas Wahyu Chips and Aulia Food Chips are categorized as micro businesses. The marketing activities of each MSME are conducted through two distinct channels: direct and indirect. The costs incurred by each MSME vary considerably, with a range of Rp 245,000,000 to Rp 255,000,000. The highest total costs were incurred by the Aulia Food Chips, amounting to Rp 255,259,000. In terms of revenue, the Kopi Saluan has the highest total revenue among the three Processed Food MSMEs in Luwuk Subdistrict, amounting to IDR 514,187,000. The R/C ratio calculations demonstrate that each MSME has a ratio value exceeding 1, indicating the feasibility of developing these Processed Foods MSMEs in the Luwuk subdistrict.