Various marketing tactics used by brands in collaboration with Netflix (A Special Case of Squid Game – Season 2)

Bumra, Tripti and Arora, Swarika (2025) Various marketing tactics used by brands in collaboration with Netflix (A Special Case of Squid Game – Season 2). World Journal of Advanced Research and Reviews, 25 (2). pp. 1900-1903. ISSN 2581-9615

This study is aimed to reveal that in this digital world where there is a stiff competition among brands, every brand wants to be a market leader by keeping the current trends in their mind. Currently, the Korean wave is most shinning trend across the globe. One of its evidence is the buzz created by the recent Korean web series – Squid Game worldwide. This article is themed on the idea that Squid Game has got the attention of not only its viewers but also of the various brands and Netflix too. By looking at its popularity both brands and Netflix have jumped into the advertisement world with various marketing strategies to promote themselves. This tactic can be summarised as “make hay while the sun rises”.