Utilization of social media in accessing agricultural information among poultry farmers in delta north agricultural zone, Nigeria: Implication for agricultural extension service delivery

Abushe, Precious Omesiri and Eromedoghene, Ezekiel Ovoh and Edoja, Prosper and Sorhue, Ufuoma Godstime and Charlse, Rita Ifunaya (2025) Utilization of social media in accessing agricultural information among poultry farmers in delta north agricultural zone, Nigeria: Implication for agricultural extension service delivery. World Journal of Advanced Research and Reviews, 25 (2). pp. 1366-1375. ISSN 2581-9615

The study looked at how poultry producers in Delta North agricultural zone, Nigeria used social media to access agricultural information. 128 respondents were chosen by simple random sampling (poultry farmers). A standardized questionnaire and interview schedule were used to gather data. The information gathered included details about the socioeconomic traits of chicken producers, their usage of social media sites, and the barriers and enablers to their use of these platforms. Data were analyzed using descriptive and inferential statistics. Of the respondents, 39.10% were women while the majority, 60.90%, are men. 43 years old was the average age that was noted approximately 59.17% of those surveyed. Household size, farm size, and monthly income were 7 persons, 2698 birds, and N162,500 respectively. Facebook, WhatsApp, and YouTube were shown to have significant levels of usage in the survey. Advertising, education, and the exchange of agricultural knowledge were the main drivers behind the use of social media. According to the hypothesis, there exists a significant association (p < 0.01) between the parameters that enable and restrict the use of social media and the usage level of poultry farmers. The main obstacles to social media use that were noted were high costs of data, inadequate power supply, and inadequate service from network providers. It was suggested that development organizations and Delta North agricultural extension service providers use social media to disseminate agricultural information and offer information that poultry farmers would find useful.