Society-centric product innovation in an era of customer obsession

Jain, Nupur (2025) Society-centric product innovation in an era of customer obsession. International Journal of Science and Research Archive, 14 (1). pp. 801-809. ISSN 2582-8185

This article provides a comprehensive analysis of the evolving landscape of innovation in the technology sector, with a focus on the intersection of technological progress and social responsibility. The article explores key challenges facing the industry, including public trust erosion, digital privacy concerns, and the impact of automation on workforce dynamics. It investigates responsible innovation frameworks' emergence and implementation across various organizations, highlighting the transformation from traditional development approaches to more society-centric models. The article demonstrates how companies balance innovation speed with social responsibility, incorporate ethical considerations into their development processes, and address digital disparities across different demographics. By examining how companies balance the pace of innovation with ethical responsibilities, integrate social considerations into their processes, and address digital inequities across diverse demographics, the article underscores the transformative potential of these frameworks. Through insights into cross-functional teams, impact assessment tools, and stakeholder engagement strategies, it demonstrates how responsible innovation drives both sustainable business value and societal progress.