Artificial Intelligence in Modern Banking: Revolutionizing Financial Services, Risk Management and Customer Experience

Sarkar, Malay and Rahman, Sanjida (2025) Artificial Intelligence in Modern Banking: Revolutionizing Financial Services, Risk Management and Customer Experience. World Journal of Advanced Engineering Technology and Sciences, 16 (2). pp. 260-270. ISSN 2582-8266

Artificial Intelligence (AI) is transforming the banking and financial services industry by streamlining operations, enhancing decision-making, and improving customer engagement. This research explores the integration of AI-driven technologies—such as machine learning, natural language processing, and predictive analytics—into key banking functions, including credit risk assessment, fraud detection, customer service automation, and financial forecasting. By processing large volumes of structured and unstructured data in real time, AI systems enable financial institutions to make faster and more informed decisions while reducing operational inefficiencies. The study also highlights the increasing use of AI in regulatory technology (RegTech), where automated compliance checks, anomaly detection, and document analysis have significantly reduced human error and enhanced transparency. In addition, AI-powered personalization engines and chat bots are reshaping customer experiences, offering tailored financial advice, and improving service availability across digital channels. However, the adoption of AI also raises challenges related to data privacy, algorithmic bias, and explain ability, which are critical in a highly regulated environment. Through case studies and a review of recent advancements, this research provides a framework for responsible AI implementation in banking—balancing innovation with ethical considerations and regulatory compliance. The study concludes that AI will continue to be a driving force in building more efficient, inclusive, and customer-focused financial systems.