Marketing strategies for car service stations

Agayev, Rais (2025) Marketing strategies for car service stations. Open Access Research Journal of Engineering and Technology, 9 (1). 001-011. ISSN 2783-0128

Car service stations must differentiate themselves from competitors and acquire new customers while defending their existing customer base because of both industry competition and technological advancements in the automotive sector. Customers now base their purchasing decisions on what they read online and the ease of ordering and their trust in the brand rather than word-of-mouth or physical presence. Service stations must adapt to changing customer expectations by moving beyond customer discovery through passive means and adopting data-driven active marketing strategies which match modern consumer behavior. The article provides an in-depth guide about the most effective marketing strategies for car service businesses. The article demonstrates how businesses succeed through their use of Google My Business and local SEO and their participation on social media platforms and customer loyalty and referral reward programs. The author then discusses the importance of building solid business relationships while promoting products at suitable times and tailoring messages to individual customers. The article presents several key performance indicators (KPIs) which owners and managers should track to assess their marketing efforts. The advice presented in this article helps auto service providers boost their customer base and achieve efficient revenue growth. The book includes various tables and visuals together with case studies which help readers understand concepts better and obtain practical solutions. The book presents proven and straightforward strategies that benefit both independent and chain garage managers.