Choosing between druid and redshift: A deep dive into distributed data architectures for AdTech

Gupta, Rahul (2025) Choosing between druid and redshift: A deep dive into distributed data architectures for AdTech. Global Journal of Engineering and Technology Advances, 23 (1). pp. 209-216. ISSN 2582-5003

The article presents a comprehensive analysis of distributed data architectures in the AdTech industry, focusing on Druid and Redshift. It examines the unique capabilities, performance characteristics, and optimal use cases for each platform. The article explores how these architectures handle the challenges of real-time analytics, batch processing, and scalability requirements in modern advertising technology environments. Through detailed performance analysis and comparative evaluation, the article provides insights into selecting the appropriate architecture based on specific business requirements, data freshness needs, and query complexity. The article also investigates hybrid implementation strategies that leverage the strengths of both platforms to create more robust and flexible data processing solutions.