Salesforce reporting and analytics: Unlocking insights with custom reports

Midathana, Sekhar (2025) Salesforce reporting and analytics: Unlocking insights with custom reports. Global Journal of Engineering and Technology Advances, 23 (1). pp. 103-109. ISSN 2582-5003

The digital transformation era has positioned effective data management and analysis as essential corporate capabilities for maintaining market relevance. This manuscript explores how Salesforce's custom reporting capabilities provide organizations powerful tools to extract meaningful insights from customer relationship management data. Beginning with foundational principles of data-driven decision-making, the exploration progresses through Salesforce's hierarchical reporting architecture, encompassing standard reports, custom report types, specialized reports with enhanced filtering capabilities, and dynamic dashboards. A structured methodology for designing effective reports emphasizes balancing technical implementation with user-centered design principles, highlighting requirements gathering, iterative development, and user experience considerations as critical success factors. Despite robust capabilities, organizations encounter implementation challenges, including data quality issues, user adoption barriers, technical limitations, and governance challenges. Strategic solutions addressing these obstacles involve implementing data governance frameworks, adopting user-centered design approaches, developing technical workarounds, and establishing balanced governance mechanisms. Organizations proactively addressing these challenges through coordinated technical and operational strategies position themselves to maximize value from their Salesforce reporting investments.