Impact of social media-driven misinformation on project sustainability and public perception in mega projects

Bassey, Andrew Ubong and Dikeocha, Faith Chibundu (2025) Impact of social media-driven misinformation on project sustainability and public perception in mega projects. World Journal of Advanced Research and Reviews, 27 (1). pp. 2324-2337. ISSN 2581-9615

The proliferation of social media has transformed the dissemination of information. Still, it has also facilitated the spread of misinformation, significantly influencing public perception and the sustainability of large-scale projects. This study examines the impact of social media-driven misinformation on project sustainability and public perception in Nigeria, with a focus on large-scale infrastructure projects. It explores how misinformation affects stakeholder trust, policy implementation, and project continuity. A qualitative research approach was adopted, focusing on the Abuja Municipal Area Council (AMAC) in the Federal Capital Territory (FCT), Nigeria. Purposive sampling was used to select 15 key stakeholders, including construction executives, government regulatory officials, and professional association members. Data were collected through semi-structured interviews and were analysed thematically. Findings indicate that misinformation weakens stakeholder confidence, disrupts project timelines, and complicates regulatory enforcement. Key institutions, including the National Orientation Agency (NOA), the Nigerian Communications Commission (NCC), and the Infrastructure Concession Regulatory Commission (ICRC), play crucial roles in addressing these challenges. The study highlights the need for stronger media literacy programmes, proactive public engagement strategies, and improved regulatory oversight. This research contributes to understanding the link between misinformation and governance in project management, reinforcing the importance of accurate information in ensuring the success and sustainability of mega projects.