Assessing digital market access and mobile finance tools in boosting agribusiness growth among rural farming communities

Fausiyat, Adesiyan Taiwo (2025) Assessing digital market access and mobile finance tools in boosting agribusiness growth among rural farming communities. World Journal of Advanced Research and Reviews, 27 (1). pp. 659-676. ISSN 2581-9615

Rural agribusinesses in developing regions remain constrained by limited access to traditional financial services, fragmented supply chains, and exclusion from lucrative urban and international markets. This paper investigates how digital market access platforms and mobile financial technologies are transforming agribusiness productivity, efficiency, and sustainability in rural farming communities. The emergence of mobile finance tools such as digital wallets, mobile credit scoring, and blockchain-enabled payment systems has enabled farmers to overcome credit inaccessibility and reduced reliance on informal financing mechanisms. Simultaneously, digital platforms offering market price intelligence, e-extension services, and virtual trading environments have opened new market linkages while improving negotiation power and transparency. The study adopts a mixed-methods approach, combining geospatial analysis of mobile network penetration with impact assessments from case studies in Sub-Saharan Africa and South Asia. It critically examines the digital divide in access and literacy, revealing how mobile penetration, gender dynamics, and infrastructural deficits influence tool adoption. Further, it explores how mobile finance ecosystems integrate with government-led subsidies, agricultural input delivery systems, and climate insurance programs to enhance economic resilience in the face of climate and market volatility. The findings demonstrate that well-structured digital ecosystems not only improve rural farmers’ access to buyers and capital but also enable inclusive value chain participation. However, long-term success hinges on local stakeholder alignment, trust-building, and digital literacy campaigns. The paper concludes by proposing a policy framework for scaling digital finance and market access strategies, anchored in public-private partnerships and targeted digital inclusion programs for marginalized farmer groups.