The role of digital health platforms in shaping consumer behavior

HASHEM, TAREQ N. (2025) The role of digital health platforms in shaping consumer behavior. International Journal of Science and Research Archive, 14 (2). pp. 1109-1117. ISSN 2582-8185

The objective of this study is to evaluate how digital health platforms have an effect on health knowledge, decision-making methods, and consumer engagement levels. That means the manner in which these platforms have an effect on the behavior of customers is the primary topic of this article. The researcher obtained data from one thousand individuals who enrolled in digital health platforms in Jordan. The researchers used a quantitative methodology to collect the data. In order to study the connections that exist between the components of the platform, the level of user interaction, and the behavioral implications, they carried out a number of statistical tests, including regression analysis, using SPSS version 26. These tests were implemented in order to investigate the relationships. Based on the findings, it can be concluded that digital health platforms have the ability to increase user engagement, influence decision-making, and raise awareness about health issues. The conclusion of the study includes both recommendations for undertaking future research and takeaways that are applicable to healthcare practitioners. These recommendations are included in the conclusion.