Empowering the U.S. beverage industry and employment growth through ERP and CRM integration

Maddala, Venkata Siva Prasad (2025) Empowering the U.S. beverage industry and employment growth through ERP and CRM integration. World Journal of Advanced Research and Reviews, 25 (1). pp. 2402-2413. ISSN 2581-9615

The United States beverage industry helps the nation's economy through business growth and supporting millions of employees. The industry still encounters many obstacles including changing customer trends as well as supply and regulation management difficulties. Our study demonstrates the benefits of joining ERP and CRM systems for companies to handle current industry obstacles. ERP systems enhance internal business operations including inventory and production while CRM systems build better customer bonds. They connect all data parts to help companies run smoothly while keeping customers satisfied. The research shows actual business situations where advanced systems help businesses make better choices while simplifying operations and delivering better outcomes to customers. The exploration includes the job market impact and demonstrates the rise of technology jobs along with the transformation of existing roles. The use of AI and IoT technology in this combination will drive industry evolution toward greater growth and sustainable smart solutions.