Leveraging Pega AI for intelligent business process management: Enhancing decision-making and automation in enterprise workflows

SIVANARASU, SIVAPRAKASH (2025) Leveraging Pega AI for intelligent business process management: Enhancing decision-making and automation in enterprise workflows. World Journal of Advanced Engineering Technology and Sciences, 15 (3). pp. 2088-2093. ISSN 2582-8266

Pega Systems has emerged as a leader in the field of Business Process Management (BPM), leveraging artificial intelligence to automate workflows, enhance decision-making, and improve customer experiences. This article investigates the integration of Pega AI with BPM workflows and its impact on operational efficiency, decision accuracy, and process automation across organizations. Through a mixed methods approach combining case studies, performance metrics, and expert interviews, the article evaluates how Pega AI drives innovation in various industries, including banking, insurance, healthcare, and telecommunications. The article covers key capabilities such as predictive analytics, decision management, natural language processing, and robotic process automation, along with how these features contribute to smarter, more agile business processes. The article's findings provide insights into practical applications, implementation challenges, return on investment considerations, and emerging trends in AI-powered BPM solutions.