Transforming advertisement sales with CRM and Workflow Automation: A strategic imperative in the digital media landscape

Katiyar, Jimmy (2025) Transforming advertisement sales with CRM and Workflow Automation: A strategic imperative in the digital media landscape. World Journal of Advanced Engineering Technology and Sciences, 15 (3). pp. 1895-1900. ISSN 2582-8266

This article examines how purpose-built CRM systems and workflow automation transform the advertising sales landscape in today's rapidly evolving digital media environment. As campaign turnaround times accelerate and platform diversity expands, traditional manual approaches to sales cycle management have become inadequate. The paper explores how specialized CRM solutions address these challenges through centralization of client intelligence, rule-based content categorization, cross departmental workflow integration, and scalable architectural designs. By creating a unified information framework, these systems eliminate departmental silos while enabling precise automation of crucial processes such as content placement, contract generation, and financial operations. The resulting improvements in operational efficiency, data quality, and strategic visibility provide significant competitive advantages for media organizations navigating increasingly complex advertising ecosystems.