The future of InsurTech: CRM as a catalyst for embedded insurance models

Nain, Julker (2025) The future of InsurTech: CRM as a catalyst for embedded insurance models. International Journal of Science and Research Archive, 14 (2). pp. 1073-1087. ISSN 2582-8185

The merger of Customer Relationship Management (CRM) systems and insurance technology (InsurTech) creates revolutionary changes in the insurance sector by implementing embedded insurance programs. Embedded insurance models allow insurance products to appear without disruption on non-insurance platforms, including ride-sharing and e-commerce, offering improved accessibility and customer participation. This paper explores CRM functionality as the main component of embedded insurance while demonstrating API technology's characteristics in delivering immediate data exchanges and customized policy products. This article examines the modern developments in CRM technologies and their probable impact on insurance distribution systems. Evaluating current industry adaptation integrates research concerning modern trends and technological development, demonstrating how CRM systems optimize insurance solutions through automated analytics-driven personalized services. Digital consumers have developed new requirements that force insurers to adopt transformed service methods centered on user-friendliness and operational agility. The discussion demonstrates how CRM-based embedded insurance creates refined transactions while enhancing the evaluation of policy risks and building stronger relationships between insurers and policyholders. The ability of CRM to handle customer data and to improve user interactions with third-party tools stands as an essential element for creating the following generation of insurance solutions within the InsurTech domain. The article offers predictions about CRM's potential in embedded insurance to guide insurance firms that want to expand and strengthen their customer relationships through technological advancements. CRM-driven innovations will transform customer insurance relationships through simplified interfaces and streamlined processes that mirror people's existing digital behavior.