Transformative impact of salesforce CPQ: A cross-industry analysis

Bollina, Ganesh (2025) Transformative impact of salesforce CPQ: A cross-industry analysis. World Journal of Advanced Engineering Technology and Sciences, 15 (3). pp. 1410-1417. ISSN 2582-8266

This article examines the implementation and impact of Salesforce Configure, Price, Quote (CPQ) solutions across diverse industries. Through analysis of five case studies spanning video telematics, healthcare equipment, technology, renewable energy, and Software as a Service sectors, this article identifies key patterns of transformation in sales processes, operational efficiency, and business outcomes. The article reveals critical success factors, including appropriate implementation partner selection, balanced customization versus standardization approaches, and thoughtful integration with existing systems. Results demonstrate that properly implemented CPQ solutions can significantly enhance quote accuracy, reduce approval times, centralize critical data, and improve overall sales performance regardless of industry-specific challenges. The insights provided offer valuable guidance for organizations contemplating CPQ implementations, highlighting the importance of viewing such initiatives as business transformation efforts rather than merely technical deployments.