Understanding slogans through symbolic interactionism

Mishra, Siddhartha (2025) Understanding slogans through symbolic interactionism. International Journal of Science and Research Archive, 16 (1). pp. 1500-1503. ISSN 2582-8185

This paper uses Symbolic Interactionism approach to explore how slogans as a reference point influence our understanding of society, guide social discourse, and reshape individual realities. Through analysing real examples from social protests and advertisements, this article highlights the transformative potential of slogans in raising awareness and in social change by influencing interpretations at both the individual and the social levels by shaping our perception and meaning construction.