Social media and body image in adults: A theoretical exploration of psychological mechanisms

Touzani, Hanae (2025) Social media and body image in adults: A theoretical exploration of psychological mechanisms. World Journal of Advanced Research and Reviews, 26 (3). pp. 2361-2377. ISSN 2581-9615

In the digital age, social media increasingly shapes how adults perceive, experience, and evaluate their own bodies. This article explores the psychological effects of intensive use of social platforms on body image, through a theoretical analysis based on three key processes: social comparison, impression management, and self-objectification. The first section examines recent empirical findings highlighting a correlation between frequent exposure to aesthetic content on social media and the deterioration of body image in adults. Body image across its perceptual, emotional, and cognitive dimensions appears to be undermined by the pervasive presence of unrealistic physical standards, often associated with thinness, youth, and perfection. The second section draws on three major theoretical models to understand the underlying psychological mechanisms. Upward social comparison, intensified by streams of idealized images, fosters body dissatisfaction. Online self-presentation, largely driven by impression management, encourages the curation of a self-image that may diverge significantly from lived experience. Finally, objectification theory helps explain how individuals internalize an external gaze upon their bodies, to the detriment of an embodied and authentic relationship with themselves. The third section emphasizes that these effects vary according to individual factors. Gender shapes the type and intensity of aesthetic pressure experienced, with women more frequently subjected to objectification, while men are increasingly influenced by ideals of muscularity and masculinity. Age also modulates sensitivity to these dynamics, with young adults being particularly vulnerable. Moreover, the frequency and nature of social media use (whether passive or active) emerge as key determinants of the magnitude of these effects. In conclusion, the article highlights the need to consider social media not merely as communication tools, but as powerful aesthetic norm-setting systems that deeply influence identity formation and body perception. It calls for a critical and multidimensional approach (integrating psychological, social, and technological perspectives) to better understand and mitigate the harmful effects of prolonged exposure to online visual norms.