Synchronizing Data at Scale in E-commerce and retail platforms

Bollam, Akhilesh (2025) Synchronizing Data at Scale in E-commerce and retail platforms. World Journal of Advanced Engineering Technology and Sciences, 15 (3). pp. 239-247. ISSN 2582-8266

Modern e-commerce platforms face a fundamental challenge: maintaining data consistency and freshness across distributed systems while serving millions of concurrent users through diverse touchpoints. This technical review explores architectural strategies and technologies enabling scalable data synchronization in retail environments. Event-driven architectures, stream processing technologies, and change data capture mechanisms form the foundation of effective data ingestion pipelines. Multi-level caching strategies and distributed cache systems balance performance with data freshness, while various cache consistency patterns address coherence challenges in distributed environments. Optimistic concurrency control approaches maximize transaction throughput during peak periods, necessitating sophisticated conflict resolution strategies tailored to domain-specific consistency requirements. For global distribution, retail platforms implement multi-region replication using active-active configurations and regional sharding strategies. Traffic management during high-volume shopping events requires specialized techniques including request throttling and circuit breakers, supported by comprehensive monitoring and observability systems. These synchronization mechanisms represent critical business enablers directly impacting revenue, customer satisfaction, and operational efficiency as retail continues to evolve toward increasingly personalized, omnichannel experiences.