Mobile and web app automation in E-Commerce: Revolutionizing industry operations

Amisetty, Venkata Amarnath Rayudu (2025) Mobile and web app automation in E-Commerce: Revolutionizing industry operations. World Journal of Advanced Engineering Technology and Sciences, 15 (2). pp. 2654-2663. ISSN 2582-8266

Mobile and web app automation represents a transformative force in modern e-commerce, fundamentally reshaping operational paradigms and competitive landscapes. This technical article explores how automation technologies streamline inventory management, enhance customer experience, and optimize operational workflows across the e-commerce ecosystem. Leading digital marketplaces leverage sophisticated automation frameworks to coordinate vast product catalogs, synchronize inventory across global fulfillment networks, and deliver personalized shopping experiences at scale. The implementation of automated testing frameworks, recommendation engines, and omnichannel integration systems enables businesses to achieve substantial improvements in operational efficiency while simultaneously enhancing customer satisfaction. Cross-platform testing solutions address compatibility challenges across devices, while distributed auto-scaling infrastructures maintain performance during peak shopping periods. Despite implementation challenges including security concerns and technical complexity, the business case for automation continues to strengthen as technologies evolve. From AI-driven decision systems to voice commerce interfaces and augmented reality shopping experiences, automation technologies offer compelling competitive advantages for e-commerce enterprises of all sizes seeking sustainable growth in an increasingly digital marketplace.