AI-Powered CRM: The Future of Financial Services

Raghuvanshi, Anand (2025) AI-Powered CRM: The Future of Financial Services. World Journal of Advanced Engineering Technology and Sciences, 15 (2). pp. 2486-2491. ISSN 2582-8266

The integration of artificial intelligence into customer relationship management systems represents a transformative force reshaping the financial services landscape. This article explores how AI-powered CRM solutions deliver unprecedented capabilities across the financial sector, from retail banking to wealth management. By examining the technical foundations that enable these systems, the advanced analytics driving predictive insights, and strategic implementation approaches, the discussion illuminates how financial institutions leverage artificial intelligence to enhance customer experiences while optimizing operational efficiency. Through real-world applications spanning intelligent chatbots, automated underwriting, next-best-action recommendations, and fraud detection, the article demonstrates how these technologies systematically improve customer lifetime value while reducing acquisition costs. Performance metrics reveal consistent improvements in both technical efficiency and business outcomes, establishing AI-CRM integration as a critical competitive differentiator for forward-looking financial institutions navigating digital transformation.