Scaling for success: How a retail giant built a resilient data backbone

Adusumilli, Lakshmi Vara Prasad (2025) Scaling for success: How a retail giant built a resilient data backbone. World Journal of Advanced Engineering Technology and Sciences, 15 (2). pp. 2268-2275. ISSN 2582-8266

This case study examines how a major retail organization transformed its data architecture to support exponential growth in digital commerce while enabling real-time analytics capabilities. Facing challenges common to many retailers transitioning to digital-first operations—including data silos, batch processing limitations, and scalability constraints—the organization implemented a comprehensive distributed data architecture built around event streaming technology. The transformation followed a microservices approach with bounded contexts aligned to business domains, incorporating specialized data stores optimized for specific access patterns within a five-layer architecture: ingestion, processing, storage, serving, and analytics. Rather than attempting a high-risk "big bang" migration, the organization adopted a strategic strangler pattern approach, incrementally transforming their systems while continuously delivering business value. This architectural evolution delivered substantial improvements across multiple dimensions, including performance at scale, real-time personalization, inventory optimization, developer productivity, and customer experience. Beyond these quantifiable gains, the transformation enabled entirely new capabilities such as real-time fraud detection and dynamic pricing optimization. The organization's journey provides valuable insights for technical leaders on treating data as a strategic asset, designing for failure, valuing time-to-insight, balancing standardization with specialization, and investing in developer experience.