Strategic use of social media in organizational conflict management: Evaluating digital engagement practices in Nigeria

Ajibose, Ajibose and Agbolahan, Kayode and Asuquo, Esther (2025) Strategic use of social media in organizational conflict management: Evaluating digital engagement practices in Nigeria. World Journal of Advanced Research and Reviews, 26 (3). pp. 714-723. ISSN 2581-9615

This study evaluated the use of social media in conflict management in Abuja, Nigeria, with a focus on how digital platforms contribute to either peacebuilding or the escalation of unrest. A qualitative design was employed, and data were collected through structured key informant interview process. The recorded interview was transcribed verbatim and analysed data using Nvivo version 14. Findings indicate that social media serves as a powerful tool for dialogue, advocacy, and public engagement, but also presents challenges such as the spread of misinformation and cybercrime. The study recommends that government agencies and stakeholders invest in digital literacy and public enlightenment campaigns to promote the constructive use of social media in conflict resolution and national security discourse.