Navigating the ethical frontier: Algorithmic fairness and privacy in AI-driven financial and retail analytics

Bolla, Sreepal Reddy (2025) Navigating the ethical frontier: Algorithmic fairness and privacy in AI-driven financial and retail analytics. World Journal of Advanced Engineering Technology and Sciences, 15 (2). pp. 1712-1720. ISSN 2582-8266

This article examines the complex ethical landscape emerging from artificial intelligence applications in financial decision-making and retail analytics. As organizations increasingly leverage AI to optimize operations and enhance profitability, significant ethical concerns have emerged regarding algorithmic bias, data privacy, consumer autonomy, and regulatory adequacy. The article explores how biased algorithms can perpetuate and amplify existing societal inequities in financial services, while also addressing how consumer data collection practices in retail raise substantial privacy concerns. Through analysis of current governance frameworks and technical approaches to bias mitigation, the article identifies gaps between regulatory intentions and practical implementation. The discussion extends to the ethical implications of predictive analytics in retail environments, particularly regarding price discrimination and behavioral manipulation. This article contributes to the scholarly discourse by proposing a balanced approach that acknowledges the innovation potential of AI while establishing robust ethical safeguards through both technical design principles and appropriate regulatory oversight.