Deceptive behavior analysis using deep learning

Chiluka, Vijayajyothi and Bandi, Pravalika and Enumula, Pranathi and Korvi, Laxmi Sowjanya and Seelam, Varun Teja (2025) Deceptive behavior analysis using deep learning. World Journal of Advanced Engineering Technology and Sciences, 15 (2). pp. 647-654. ISSN 2582-8266

In today’s digital landscape, deceptive design patterns—such as fake urgency messages, misleading buttons, and disguised advertisements—are increasingly used to manipulate user behavior on websites. This project, titled “Deceptive Behavior Analysis Using Deep Learning,” presents an automated solution to detect such deceptive elements. It uses a Chrome extension to capture webpage screenshots and DOM content, which is then processed by a Flask backend. Text is extracted using the EAST deep learning model, vectorized using TF-IDF, and analyzed using two machine learning classifiers: Bernoulli Naive Bayes to detect the presence of deception, and Multinomial Naive Bayes to categorize the type of deceptive pattern. The results are stored in Excel and CSV for analysis. This system offers a scalable, real-time approach to identifying deceptive behaviors on websites and enhancing user protection.