Cloud architecture: Enabling data-driven marketing through personalization and measurement

Murugaboopathy, Kamini (2025) Cloud architecture: Enabling data-driven marketing through personalization and measurement. World Journal of Advanced Engineering Technology and Sciences, 15 (2). 048-054. ISSN 2582-8266

Cloud architecture has revolutionized the marketing technology landscape by enabling organizations to deliver personalized customer experiences while measuring campaign effectiveness with unprecedented precision. As businesses embrace digital transformation, cloud platforms provide the essential infrastructure for processing customer data, implementing AI-driven personalization, and maintaining robust security measures. The convergence of cloud computing with advanced analytics, machine learning, and edge computing capabilities has created new opportunities for marketers to understand and engage customers across multiple touchpoints. Organizations leveraging cloud-based marketing technologies benefit from improved scalability, cost efficiency, and the ability to implement privacy-first marketing strategies while maintaining compliance with evolving regulations.