AI and predictive analytics in higher education: A salesforce approach

Raghuvanshi, Anand (2025) AI and predictive analytics in higher education: A salesforce approach. World Journal of Advanced Research and Reviews, 26 (2). pp. 3047-3053. ISSN 2581-9615

Higher education institutions increasingly leverage artificial intelligence and predictive analytics to enhance student outcomes and operational efficiency. This article explores the implementation of Salesforce-based predictive analytics solutions in academic environments, focusing on technical foundations, architectural components, personalized learning pathways, implementation challenges, and real-world case studies. The technical infrastructure supporting these initiatives combines sophisticated machine learning algorithms with diverse data sources to identify at-risk students, personalize learning experiences, and empower data-driven decision-making. Through examination of implementations at leading universities, the article demonstrates how properly designed predictive systems deliver measurable improvements in retention, graduation rates, and student success while providing substantial returns on investment. The integration of recommendation systems, adaptive assessment engines, and learning analytics creates personalized educational experiences, while thoughtful implementation strategies address challenges related to data integration, privacy, model fairness, and user adoption.