The evolution of AI and technology in digital commerce: A technical analysis

Sarabu, Anup Raja (2025) The evolution of AI and technology in digital commerce: A technical analysis. World Journal of Advanced Engineering Technology and Sciences, 15 (1). pp. 2473-2480. ISSN 2582-8266

The integration of artificial intelligence and emerging technologies has fundamentally transformed digital commerce landscapes across customer experience, supply chain operations, and security frameworks. From conversational interfaces enhancing customer interactions to sophisticated demand forecasting systems revolutionizing supply chain management, the evolution encompasses multiple dimensions of modern commerce. The incorporation of blockchain technology and advanced authentication mechanisms has strengthened security while improving operational efficiency. Through ElasticPath technology integration, these systems demonstrate remarkable scalability and performance improvements, marking a new era in digital commerce operations.