The API economy: Driving fintech innovation through open banking and embedded finance

Veldurthi, Anil Kumar (2025) The API economy: Driving fintech innovation through open banking and embedded finance. World Journal of Advanced Research and Reviews, 26 (2). pp. 2979-2988. ISSN 2581-9615

The financial services industry is undergoing a profound transformation, driven by the emergence of the API economy. Application Programming Interfaces (APIs) have become fundamental building blocks, enabling seamless integration between traditional financial institutions, innovative fintech startups, as well as businesses across diverse sectors. This article examines how APIs are reshaping the financial landscape through open banking frameworks and embedded finance solutions. It explores the technical foundations of financial APIs, including RESTful versus GraphQL architectures, security standards such as OAuth 2.0 and FAPI, and emerging event-driven approaches. The regulatory catalysts accelerating API adoption are analyzed across different regions, highlighting varied implementation approaches and their impacts. The article also investigates Banking-as-a-Service models, embedded finance categories, technical implementation challenges, and real-world case studies demonstrating successful API implementations. Finally, it evaluates future directions, including decentralization and blockchain technologies that may further democratize financial services through API-enabled innovations.