Modular monetization architecture: Enabling rapid pricing experimentation at scale

Palraj, Kaarthikshankar (2025) Modular monetization architecture: Enabling rapid pricing experimentation at scale. World Journal of Advanced Engineering Technology and Sciences, 15 (1). pp. 2003-2012. ISSN 2582-8266

This paper explores the design of scalable monetization architectures optimized for rapid pricing experimentation. The examine how modular system design, flexible pricing frameworks, automation, and real-time analytics can accelerate the testing and implementation of pricing strategies. Article demonstrates that decoupling billing logic from core product functionalities through microservices and event-driven architectures significantly enhances pricing agility while maintaining system stability. The study analyzes performance differentials between traditional and modernized monetization systems across multiple dimensions, including deployment velocity, experiment isolation, and revenue impact. The identify key challenges in implementing such architectures, including engineering complexity, data consistency issues, regional compliance barriers, and technical debt implications. The paper concludes by exploring emerging directions in monetization architecture, including AI-driven optimization, blockchain integration, edge computing, predictive analytics, and standardization opportunities for cross-platform experimentation.