AI-driven personalization in cloud marketing platforms: A framework for implementation and ethical considerations

Madare, Prasenjeet Mahadev (2025) AI-driven personalization in cloud marketing platforms: A framework for implementation and ethical considerations. World Journal of Advanced Engineering Technology and Sciences, 15 (1). pp. 1818-1830. ISSN 2582-8266

This article presents a comprehensive analysis of AI-driven personalization in cloud marketing platforms. It examines this rapidly evolving field's technological foundations, implementation approaches, and strategic implications. The research explores how artificial intelligence has transformed traditional customer segmentation. Modern approaches now leverage dynamic micro-segmentation powered by behavioral pattern recognition algorithms. This enables marketers to create increasingly granular and responsive customer profiles. The article investigates the role of predictive analytics in several key areas: mapping customer journeys, analyzing purchase propensity, preventing churn, and enabling real-time decision frameworks. These capabilities optimize each customer interaction for maximum impact. Content personalization mechanisms, including automated content generation, dynamic messaging optimization, visual personalization, and cross-channel consistency strategies, are also examined in depth. The analysis quantifies the measurable benefits of AI personalization across multiple metrics. These span engagement, conversion, and customer lifetime value. The research also addresses critical ethical considerations around privacy, algorithmic transparency, bias prevention, and customer autonomy. Implementation challenges are evaluated across different organization types. These include technical infrastructure requirements, skills gaps, legacy system integration, and cost-benefit considerations. The article concludes by exploring emerging trends in the field. It examines integration with new technologies, privacy-preserving approaches like federated learning, and evolving customer expectations that will shape the future of personalization.