From broadcast to Byte: How cloud architecture is powering the future of media

Nuthalapati, Tejasvi (2025) From broadcast to Byte: How cloud architecture is powering the future of media. World Journal of Advanced Research and Reviews, 26 (2). pp. 1810-1817. ISSN 2581-9615

The media industry is experiencing a profound transformation as traditional broadcast infrastructure gives way to cloud-native architectures. This shift represents more than technological advancement; it fundamentally reimagines media workflows from creation to consumption. The article examines how cloud technologies enable global content distribution, real-time collaboration, and scalable delivery systems across the entire media supply chain. It analyzes the limitations of legacy broadcast systems before exploring the components of modern cloud media pipelines, including content acquisition, storage, processing, editorial workflows, and distribution networks. The integration frameworks connecting these components are examined alongside the growing role of automation and artificial intelligence in creating self-healing media ecosystems. Through case studies in live sports broadcasting and feature film post-production, the article demonstrates how cloud architectures deliver tangible benefits in real-world scenarios. Finally, it looks toward emerging technologies like edge computing, WebAssembly processing, quantum-resistant security, and blockchain-based rights management that will shape the next generation of media cloud architectures.