AI-driven transformation of E-commerce: Technical implementation and impact

Sasikumar, Vineetha (2025) AI-driven transformation of E-commerce: Technical implementation and impact. World Journal of Advanced Engineering Technology and Sciences, 15 (1). pp. 979-1001. ISSN 2582-8266

The digital commerce landscape is experiencing a transformative evolution powered by advanced artificial intelligence technologies that are fundamentally altering how consumers discover, evaluate, and purchase products online. This comprehensive technical analysis examines how multimodal AI systems—incorporating visual intelligence, natural language processing, and predictive analytics—are being implemented across major e-commerce platforms to create increasingly personalized and frictionless shopping experiences. The paper explores the underlying technical architectures supporting computer vision applications in visual search, sophisticated recommendation systems, natural language processing for review analysis, augmented reality implementations, conversational AI interfaces, and cross-platform data integration. Throughout this examination, particular attention is given to the critical challenges of scalability and privacy engineering that accompany these technological advancements, along with the solutions being deployed by industry leaders to address these complex technical requirements while maintaining performance and protecting consumer data.