Optimizing contact center operations through strategic system migration: A case study in technological transformation

Vunnava, Manoj Kumar (2025) Optimizing contact center operations through strategic system migration: A case study in technological transformation. World Journal of Advanced Research and Reviews, 26 (2). pp. 1355-1364. ISSN 2581-9615

This article presents a large-scale contact center migration initiative that successfully transformed fragmented legacy systems into a unified communications platform. Through a methodical approach encompassing detailed assessment, strategic planning, and meticulous implementation, the organization achieved significant improvements in operational efficiency, system reliability, and customer service quality. The article details the complex process of reverse-engineering existing call flows, redesigning the agent desktop environment, and implementing an integrated knowledge management system while maintaining business continuity. By examining both technical challenges and human factors, the article provides insights into critical success factors, unexpected benefits, and practical solutions to common implementation obstacles. The article demonstrates that successful contact center optimization requires balancing technological considerations with change management strategies, executive sponsorship with frontline engagement, and risk mitigation with innovation. This article offers valuable guidance for organizations contemplating similar transformations and contributes to addressing gaps in the existing literature regarding end-to-end contact center migration processes and outcomes.