Optimizing mobile app performance to enhance user satisfaction and engagement

Chanddru, Vivek (2025) Optimizing mobile app performance to enhance user satisfaction and engagement. World Journal of Advanced Engineering Technology and Sciences, 15 (1). pp. 828-838. ISSN 2582-8266

This article explores the vital relationship between mobile app performance optimization and user experience, demonstrating how technical performance directly impacts user satisfaction, engagement, and business outcomes. It examines user expectations and behaviors regarding performance issues like slow loading times, laggy interactions, and resource consumption. The article provides detailed strategies for optimization, including reducing app size, minimizing resource usage, and improving rendering speed. It outlines critical metrics for measuring performance across dimensions such as CPU/GPU usage, memory consumption, and UI responsiveness while highlighting the importance of production monitoring to capture real-world usage data. Case studies from e-commerce and social media applications illustrate how targeted performance improvements yield significant business benefits, from increased conversion rates to longer session durations.