SAP in Retail: Transforming inventory management and customer experience

Beereddy, Sravanthi (2025) SAP in Retail: Transforming inventory management and customer experience. World Journal of Advanced Research and Reviews, 26 (2). pp. 1274-1282. ISSN 2581-9615

This article explores how SAP technologies are transforming the retail industry through integrated solutions addressing two critical challenges: inventory management and customer experience. It examines SAP's comprehensive approach to retail technology, highlighting how real-time analytics and AI-powered tools enable retailers to optimize operations while delivering personalized shopping experiences. Key focuses include SAP's inventory management capabilities with predictive analytics for demand forecasting, customer-facing solutions through Commerce Cloud and Customer Activity Repository, dynamic pricing and promotions management features, and the significant advantages created by the integration of these systems. Drawing on industry research and expert analysis, the article demonstrates how SAP's integrated approach creates a cohesive retail ecosystem that allows businesses to maintain optimal stock levels, personalize customer interactions across channels, implement strategic pricing, and make data-driven decisions—ultimately providing retailers with the technological foundation needed to thrive in today's complex and competitive retail landscape.