Enabling interactive media platforms: Leveraging digital technologies for consumer engagement

Joginpelly, Swarun Kumar (2025) Enabling interactive media platforms: Leveraging digital technologies for consumer engagement. World Journal of Advanced Research and Reviews, 26 (2). pp. 978-992. ISSN 2581-9615

Interactive digital platforms are revolutionizing how consumers engage with media content. Using the Astro Onyx project as a focal point, this article investigates the evolution of media engagement through the integration of interactive on-demand services, SMS-based interactions, and web-based content management systems. The discussion covers the technological innovations that have enabled seamless communication between service providers and end users, highlighting the role of real-time data processing, responsive web design, and robust API integrations. Furthermore, the article assesses the impact of these digital solutions on customer satisfaction and subscription growth. By drawing on detailed project insights, the article provides a framework for understanding how digital transformation in the media sector can lead to enhanced consumer experiences and drive strategic business outcomes.