Muis, Muhammad Nurreski and Rakib, Muhammad and Jamil, Muhammad (2025) Implementation of content marketing strategies in micro and small enterprises in Makassar City - Indonesia. World Journal of Advanced Research and Reviews, 25 (1). pp. 1415-1422. ISSN 25819615
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Abstract
The implementation of the content marketing strategy at Business “Kopi 1000 Nurhidayah” in building customer engagement. This research used a qualitative method with data collection techniques through observation and the distribution of questionnaires to the followers of the SMEs Instagram account. The results of the study indicate that the implementation of the content marketing strategy through content idea development, copywriting, editing, and the use of relevant captions and hashtags successfully increased customer interaction on social media. The number of followers and sales increased significantly after the implementation of this strategy. The study concludes that content marketing is effective in increasing customer engagement and driving sales growth at Micro and Small Enterprises.
Item Type: | Article |
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Uncontrolled Keywords: | Content Marketing; Customer Engagement; Business; Social Media; Digital Marketing |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Depositing User: | Editor WJARR |
Date Deposited: | 10 Jul 2025 16:11 |
Last Modified: | 10 Jul 2025 16:11 |
URI: | https://eprint.scholarsrepository.com/id/eprint/271 |