AI-powered search: Revolutionizing the online shopping experience

Nakirikanti, Santosh (2025) AI-powered search: Revolutionizing the online shopping experience. World Journal of Advanced Engineering Technology and Sciences, 15 (1). pp. 406-415. ISSN 2582-8266

AI-powered search systems are transforming e-commerce by addressing the fundamental limitations of traditional keyword-based approaches. Where conventional search relies on exact term matching, modern implementations leverage Learn-to-Rank models that understand semantic relationships, learn from user behavior, and adapt continuously to changing preferences. These intelligent systems bridge the vocabulary mismatch gap between shoppers and product descriptions, interpret complex multi-intent queries, and deliver personalized results that align with individual shopping patterns. The technical implementation follows a multi-stage architecture that balances computational efficiency with result quality. At the same time, the business impact spans improved conversion rates, reduced abandonment, increased order values, and enhanced customer satisfaction. The evolution continues toward hyper-personalization, multimodal input processing, and transparent recommendation frameworks that will further revolutionize how consumers discover products online.