Hyper-personalization: Transforming digital experiences through advanced data analytics and AI

Koralla, Lakshmi Narayana Gupta (2025) Hyper-personalization: Transforming digital experiences through advanced data analytics and AI. World Journal of Advanced Engineering Technology and Sciences, 15 (1). pp. 333-345. ISSN 2582-8266

This comprehensive article explores the transformative impact of hyper-personalization strategies across diverse industries, examining the conceptual frameworks, technical infrastructure, implementation paradigms, advanced AI applications, privacy considerations, and business outcomes. Hyper-personalization represents a paradigm shift in customer experience, operating on the principle of dynamic identity recognition, where consumer preferences exist in constant contextual flux rather than as fixed attributes. The article presents key concepts including algorithmic decision architecture, precision engagement systems, signal intelligence ecosystems, and latency-optimized delivery systems that drive substantial improvements in conversion rates, customer retention, and operational efficiencies. The inquiry demonstrates how organizations leverage cognitive computing frameworks, multi-dimensional attribution systems, and privacy-enhancing computation to balance improved customer experiences with ethical considerations and regulatory compliance, ultimately achieving measurable business value through more precise targeting, enhanced customer journeys, and strengthened relationship durability.