User state-based notification volume optimization: A novel approach

Nedunchezhian, Arun (2025) User state-based notification volume optimization: A novel approach. World Journal of Advanced Engineering Technology and Sciences, 15 (1). 065-071. ISSN 2582-8266

Notification volume optimization presents a significant challenge in modern digital environments where user engagement must be balanced against notification fatigue. Traditional approaches employ uniform strategies across diverse user populations, failing to account for inherent behavioral differences between high and low activity users. The state-based notification volume optimization framework addresses this limitation by implementing segment-specific objective functions that align with natural engagement patterns. By differentiating between high-activity users who interact with platforms daily and low-activity users who engage on a weekly basis, digital platforms can more effectively allocate fixed notification resources. This differentiated approach applies Daily Active User (DAU) optimization for high-activity segments and Weekly Active User (WAU) optimization for low-activity users, respecting their distinct engagement rhythms. Implementation involves dynamic segmentation methodologies, segment-specific machine learning models, and asymmetric notification distribution while maintaining constant overall notification volumes. The framework consistently demonstrates superior performance across multiple metrics, including enhanced engagement rates, improved retention, reduced opt-outs, and more efficient resource utilization. Through strategic alignment of notification strategies with natural user behavior patterns, digital platforms can significantly improve engagement outcomes while simultaneously reducing notification fatigue and associated negative consequences.