Franchising in the car service business: A strategic model for scalable automotive services

Agayev, Rais (2025) Franchising in the car service business: A strategic model for scalable automotive services. International Journal of Science and Research Archive, 15 (3). pp. 1280-1290. ISSN 2582-8185

The global business world now uses franchising as a key expansion strategy because it enables easy reproduction and suits service-based business growth. The car service business sector in automotive needs reliable consistent efficient services to achieve customer satisfaction and brand devotion. This study examines how franchising supports car service industry growth through service standardization. The research combines case studies of well-known brands Midas and Jiffy Lube with independent service evaluations through a mixed-methods approach. The franchise performance evaluation depends on four essential metrics which include average annual revenue and customer retention rates and service stability and franchisee satisfaction. The research demonstrates that franchised auto service centers perform better than independent shops in terms of service quality and brand recognition and operational support. The entry and expansion of businesses in this sector face major challenges because of large capital needs and strict rules and limited access to skilled personnel. The research demonstrates that successful long-term achievement depends on strong franchisor-franchisee relationships and proper training and technological support. The paper uses automotive service sector findings to enhance franchising research while providing guidance to entrepreneurs and franchisors and policymakers about performance improvement strategies