The role of artificial intelligence in data analytics and business intelligence solutions

kumar, Pavan and Teja, Ravi (2025) The role of artificial intelligence in data analytics and business intelligence solutions. World Journal of Advanced Engineering Technology and Sciences, 14 (3). 034-040. ISSN 2582-8266

The purpose of this research paper is to analyze the methods of AI in data analytics and BI and to establish its importance due to the increasing problematics of big data management in organizations. It discusses how AI is being adopted within several data analytics and BI platforms, highlighting new and emerging use cases that are transforming these disciplines. AI technologies have evolved as key drivers capable of improving data understanding and optimization of processes. Analyzing the material available and current trends, one can examine how AI contributes to data processing and refining, as well as helps to predict market trends and customers' tendencies. Delving at the aspects that support the use of AI, this paper establishes benefits like increased operations efficiency, high accuracy in data, and real-time data, which enables timely decisions to be made. It refers to the use of technologies to solve a problem, which used to occupy analysts' time and thereby shift their focus to providing solutions. For any organization to successfully utilize AI, the discussion enhances the understanding of the various hurdles that organizations need to overcome while adopting the medium of continuously promoting learning. Nevertheless, there are drawbacks associated with the implementation of AI, some of which include data quality concerns, complicated compatibility with other systems, and moral dilemmas on data privacy and fairness in AI. The study focuses on the presence of ethical issues in the application of AI in data analytics for BI while stressing the significance of accountability in facilitating stakeholder trust. This research is prospective in improving the knowledge of the changes that Artificial Intelligence brings to these domains and, in turn, helps businesses and researchers to make informed decisions in a world that is quickly shifting towards data-driven organizations. The future of AI technologies evolves with the trend of explaining AI, which is expected to boost the analytical merit.