Security and compliance in cloud-based marketing analytics: A framework for data governance

Murugaboopathy, Kamini (2025) Security and compliance in cloud-based marketing analytics: A framework for data governance. World Journal of Advanced Research and Reviews, 26 (1). pp. 4117-4123. ISSN 2581-9615

The rise of cloud-based marketing analytics has transformed how organizations handle data governance, security, and compliance. As businesses increasingly migrate their analytical operations to the cloud, the need for robust security frameworks and compliance mechanisms has become paramount. Organizations face complex challenges in protecting sensitive customer data while maintaining regulatory compliance across multiple jurisdictions. The framework discussed encompasses encryption protocols, access controls, threat detection systems, privacy-enhancing technologies, and comprehensive risk management strategies. By implementing these measures alongside effective training programs and documentation practices, organizations can create a secure environment for marketing analytics while building customer trust and maintaining competitive advantage in the digital marketplace.