Sustainability in Thailand's Hospitality Industry: Emerging green initiatives shaping the future of tourism by 2030

Sirivadhanawaravachara, Aphisavadh (2025) Sustainability in Thailand's Hospitality Industry: Emerging green initiatives shaping the future of tourism by 2030. World Journal of Advanced Research and Reviews, 26 (1). pp. 3869-3884. ISSN 2581-9615

The current research investigates thoroughly the new and progressively rising green schemes acquiring root in Thailand's hospitality sector and their broader implications for sustainable tourism in the next decade. Even though it is a long-standing global contributor to many forms of environmental degradations, the hospitality sector, particularly hotels, has been found to exhibit a noticeable and worrisome laggardness in embracing completely holistic eco-friendly practices. But there is a rising and rapidly growing recognition within the industry of the paramount significance of sustainability, fueled by immediate environmental concerns as well as the rising, evolving expectations of tourists. The study presents the current landscape of Thailand's hospitality industry in detail, the critical role that hotels play in tourism development, and the fast-rising trend towards green hotels that give utmost priority to environmental responsibilities. It deals extensively with the diversified impact of such new green policies not only on the sector's overall green reputation but also on the interlinked social and economic dynamics of the country that are very much dependent upon these activities.