Harnessing the synergy of generative AI, machine learning, and chatbots: Innovations in conversational systems and intelligent automation

Malaga, Manjeet (2025) Harnessing the synergy of generative AI, machine learning, and chatbots: Innovations in conversational systems and intelligent automation. World Journal of Advanced Engineering Technology and Sciences, 14 (1). pp. 254-272. ISSN 2582-8266

The evolution in today's socio-technological world has placed generative artificial intelligence (AI), machine learning, and chatbots at the epicenter of conversational systems and intelligent automation developments. However, this research focuses on how these technologies can be fused to form synergistic cellular technologies that can revolutionize many industries. AI-powered chatbots can enrich and optimize user experience using generative AI preparatory methods. ML algorithms enhance and enrich these systems since they can make them more personalized and predictable to meet user interaction goals and automate processes. The exploratory research relies on case investigations and expert interviews to identify real-life cases and effects. Some of the findings are concerned with the following: They help to advance operation efficiency and shift the customer experience paradigm. This integration has many implications for intelligent automation and points to the future of conversational systems, which can run mostly by itself with little human interaction. With this research study, the roles and interactions of these technologies in fostering innovation and efficiency are made clear, making the survey resourceful to practice and research.