Low-code solutions: Transforming CRM customization and business agility

Mutayalwad, Damodhar Reddy Ramesh Reddy (2025) Low-code solutions: Transforming CRM customization and business agility. World Journal of Advanced Research and Reviews, 26 (1). pp. 3713-3724. ISSN 2581-9615

Low-code development platforms are fundamentally transforming how organizations customize and extend their Customer Relationship Management systems, enabling unprecedented business agility while dramatically reducing technical barriers. These platforms provide visual interfaces, drag-and-drop components, and pre-built templates that enable users with minimal programming expertise to build sophisticated applications and workflows. The architectural foundation of low-code solutions incorporates visual process modeling, declarative development, abstraction layers, and metadata-driven architecture, creating a development environment that aligns technological capabilities with actual business requirements. Organizations implementing low-code CRM customizations experience significant reductions in development time and costs while simultaneously improving business responsiveness to market changes. Key technological components including visual interface builders, process automation engines, integration frameworks, data modeling tools, and reusable component libraries work together to support comprehensive solutions across diverse industry verticals. Implementation strategies must address architectural considerations, methodology adaptations, and security requirements to ensure sustainable success. Despite compelling benefits, challenges related to technical debt, governance requirements, system boundaries, and integration complexity must be carefully managed. Future trends including AI-assisted development, hybrid models, edge computing integration, and enhanced collaboration features promise to further accelerate the transformation of CRM customization practices.