New horizons of business intelligence: Emerging technologies transforming analytics in the modern enterprise landscape

Chillara, Srimurali Krishna (2025) New horizons of business intelligence: Emerging technologies transforming analytics in the modern enterprise landscape. World Journal of Advanced Research and Reviews, 26 (1). pp. 3680-3688. ISSN 2581-9615

This article explores the transformative evolution of Business Intelligence (BI) in today's rapidly advancing technological landscape. As organizations face mounting pressure to leverage data for competitive advantage, BI systems are undergoing profound reinvention through the integration of artificial intelligence, machine learning, and cloud computing. This article examines six critical horizons reshaping modern BI: the fundamental evolution from retrospective to predictive analytics, the democratization of data through augmented analytics, the emergence of real-time streaming intelligence, the strategic advantages of cloud-based implementations, the development of sophisticated AI-driven decision support systems, and the future trajectory of business intelligence technologies. By analyzing these developments, the article provides business leaders and technology professionals with a comprehensive understanding of how emerging BI capabilities are enhancing decision-making processes, fostering innovation, and creating substantial competitive advantages across industries.