Emerging trends in pharmaceutical marketing strategies for allopathic drugs

Dingre, Shraddha and Girbane, Vishal and Sankhe, Nilay and Todakari, Priyanka and Borawake, Dhanashri and Deshmukh, Meera (2025) Emerging trends in pharmaceutical marketing strategies for allopathic drugs. International Journal of Science and Research Archive, 15 (3). pp. 667-673. ISSN 2582-8185

The pharmaceutical industry is undergoing a transformative shift in how allopathic drugs are marketed, driven by technological innovation, evolving consumer behavior, and regulatory demands. This project explores current trends reshaping pharmaceutical marketing, highlighting the transition from traditional doctor centric approaches to more digital, patient focused strategies. Key developments include the integration of digital tools, artificial intelligence, omnichannel communication, and direct to patient education campaigns. Through case studies of industry leaders like Sun Pharma, Cipla, and Dr. Reddy’s, this study demonstrates how personalization, virtual engagement, and ethical marketing are becoming essential. The challenges of regulatory compliance, data privacy, and managing misinformation are also examined. Using a literature based methodology, the project provides a comprehensive overview of how pharmaceutical companies are adapting to remain effective and compliant in a highly competitive and fast evolving landscape. The findings aim to inform students, marketers, and healthcare professionals about the future of pharma marketing and the importance of aligning innovation with transparency and patient welfare.